Artist Edibeth Farrington was looking for a logo that embodied her work and her process – something that communicated the intent and the medium she uses. The O’s are common elements in Farrington’s work and something she’s draw to. The colors are pulled from the rust and earth tone colors found throughout her work, yet the logo design is such to allow variations on color as the body of work evolves and changes.
Much different than creating a logo for a business, an artist’s mark becomes a signature of sorts and their first impression beyond the work itself.
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