When the Retail Merchant’s Association of New Hampshire changed their name to the NH Retail Association, they enlisted SGD to develop a new logo, website and other collateral. The new identity was to be an evolution from their old look, carrying over the colors and typographic styles outlined prior, while refreshing the look and feel of the company.
Included in the gallery above are some early concept explorations on the logo design.
Promotional: brochure, report
Website Design & Development
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