The Solutions brand development was an entirely new identity for a company that had been a leader in their industry for decades. Acting as an umbrella to their sub-brands which span several related industries the new brand identity needed to communicate size, industry and a modern approach.
The Solutions rebrand also included company collateral, signage and a new website. The brand’s tone and aesthetic has also been rolled out into their sub-brands as well.
The gallery above depicts the final design as well as some early concepts of the new logo and illustrates a bit of our process into defining how a brand will ultimately communicate the company’s profile.
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